#coldbrew insight
Listening topic · last 30 days · 12,480 mentions across Instagram & Facebook · Asia/Jakarta.
Last refreshed 18 Jun 2026, 06:00 · Asia/Jakarta
IGfInstagram & Facebook
Window 30 days · rolling, no backfill
Demographics & reach are modelled estimates
Methodology
Total mentions · 30d
12,480
▲ 22% vs prior 30d
Estimated reach
3.2M
▲ 14%
Share of voice
38%
▲ 4 pts vs comp.
Net sentiment
+0.42
▲ 0.06
Volume over time
▲ spike Jun 12 — cold brew dropDaily mention counts · peak of 1,140 on Jun 12 when the summer cold brew Reel went live, then a sustained lift through the week.
Sentiment split
30-DAY MIX
Positive
61%
7,613
Neutral
28%
3,494
Negative
11%
1,373
Net sentiment +0.42 · negativity centred on price and stock-out complaints, down from 14% last period.
Share of voice
VS COMPETITORS · 30DAurora Coffee
38%
Brewhaus
27%
Daily Grind
19%
Others
16%
Of 32,840 category mentions matching #coldbrew, Aurora leads — up 4 pts on Brewhaus since the drop.
Top themes
CO-OCCURRING TERMS
Cold brew 4.1k
Recipe 1.2k
Price 880
Vegan milk 640
Nitro 590
#coldbrewseason 512
Single origin 438
Iced latte 402
Sustainability 310
#brewedbyaurora 288
Shipping 196
Loyalty perks 154
Recipe and vegan milk themes are rising fastest — a strong cue for a how-to Reel series next week.
Top influencers
BY EST. REACH
JB
@thejakartabrew IG
coffee creator84.2K followers9 mentions
6.4%
eng.
KN
@kopi.notes IG
review account31.0K followers7 mentions
5.1%
eng.
MR
@morning.ritual.id IG
lifestyle22.6K followers5 mentions
4.7%
eng.
SW
Sari Wijaya f
Facebook · public14.1K followers4 mentions
3.9%
eng.
DO
Daniel Osei f
group admin9.8K followers3 mentions
3.2%
eng.
Demographics
EST. AUDIENCEAge
Gender
Women 58%
Men 39%
Other 3%
Top locations
Jakarta
44%
Bandung
23%
Surabaya
15%
Sample mentions
RECENT · #COLDBREW
IG
@thejakartabrew
Positive
2h ago
"Aurora's new cold brew is hands down the smoothest #coldbrew I've had this year — that oat flat white on ice though 🤎 worth the queue."
f
Sari Wijaya
Neutral
5h ago
"Anyone know if Aurora Coffee Co. ships the cold brew concentrate outside Jakarta yet? Trying to recreate that #coldbrew recipe at home."
IG
@kopi.notes
Negative
Yesterday
"Love the flavour but 48k for a #coldbrew bottle feels steep next to Brewhaus. Hoping the loyalty perks make up for it."
IG
@morning.ritual.id
Positive
Jun 16
"Single-origin Guji as #coldbrew = chef's kiss. Tagged @auroracoffee.co in my desk setup — this is my whole summer now ☀️"
Coverage note — Instagram listening is hashtag-only over a rolling window with no historical backfill; demographics and reach are modelled estimates from public engager profiles. Last refreshed 18 Jun 2026, 06:00 · Asia/Jakarta. Edit terms in topic settings.