New listening topic

Build a query with chips, groups, and toggles — it compiles to Boolean automatically. Tracking for Aurora Coffee Co.

Topic name

Aurora Coffee — Brand Health

Query compiles to Boolean automatically

Include match any of these

Aurora Coffee kw× Aurora Coffee Co kw× #auroracoffee tag× #auroracoffeeco tag× @auroracoffee.co @×

AND

Nested group

scope: location + product

cold brew kw× flat white kw× #auroraroastery tag×

Exclude remove mentions containing

aurora borealis kw× aurora airlines kw× #auroraskincare tag× job · hiring kw×

Compiled query read-only · no syntax required

( "Aurora Coffee" OR "Aurora Coffee Co" OR #auroracoffee OR @auroracoffee.co ) AND ( "cold brew" OR "flat white" OR #auroraroastery ) NOT ( "aurora borealis" OR "aurora airlines" OR #auroraskincare )

Networks

IGInstagram fFacebook 𝕏X / Twittersoon dTikToksoon rRedditsoon

Instagram is hashtag-only listening

Meta's API restricts public-content search. Keyword and @handle terms are ignored on Instagram — only hashtags are matched.

Up to 30 hashtags tracked per topic across all IG queries.
Rolling 7-day window — mentions older than a week are not returned.
No historical backfill: collection begins the moment you start listening.

4 / 30 hashtags used FB has no such limit

Start from a template pre-fills include / exclude groups

Estimated volume

1,840

matching mentions / 7-day window

Preview validates against X data only. Live IG & FB volume may differ and begins collecting once you start listening.

Match estimate

Projected split by source, modeled from query terms.

~46%

~38%

~16%

Reach est.

312K

Unique authors

1.1K

Recent matching mentions

Showing 4 of ~1,840 · open full feed →