Links & UTM

Shorten links and auto-tag campaigns across every post.

All integrations

Link shortening

via Bitly

Bitly

OAuth · token org-owned

Connected

Branded short domain

Auto-shorten links in posts Every outbound URL is wrapped with aurora.link on publish.

applied to all posts

Default utm_source

Default utm_medium

Default utm_campaign

These defaults seed every link · authors can set per-post overrides in the composer.

Live preview

Original · tagged

https://auroracoffee.co/summer-drop?utm_source=instagram&utm_medium=social&utm_campaign=summer-drop

Shortened & tracked

aurora.link/s/9fX2

UTM params

3 applied

Characters saved

88 → 18

Click tracking

On · Bitly

Shortening & UTM defaults are governed by your workspace owner · changes are written to the audit log. Manage the connection in Integrations.