PUBLISH / CAMPAIGNS
Aurora Coffee Co.
IGf

Campaigns, by season

Thread posts and inbound messages under a shared tag — 3 active, 1 planned, 2 ended this quarter.
Active campaigns
3
across IG + Facebook
Posts this month
28
▲ 9 vs May
Top campaign · eng
Summer Drop
▲ 6.4% eng. rate
Reach · 30d
214K
▲ 23%

Timeline · Q2 2026

Campaign calendar

Active Planned Ended
Summer Drop#summer-drop
Today, June 18
Summer Drop
Founder Series#founder-series
Founder Series
Always-on#always-on
Always-on evergreen
Local Roasters#local-roasters
Local Roasters

All campaigns

Campaign Range Posts Networks Reach trend Status
Summer Drop#summer-drop
Cold brew launch · iced menu · 42 tagged inbound DMs
Jun 01 → Jul 31 12 IGf
Active
Founder Series#founder-series
Weekly Q&A reels with Lina · origin stories · 18 inbound
Jun 10 → Jul 22 6 IG
Active
Always-on#always-on
Evergreen brand & community content · no end date · 96 inbound
Jan 01 → ongoing 10 IGf
Active
Local Roasters#local-roasters
Collab spotlights with neighborhood roasters · drafting
Aug 01 → Aug 31 4 IGf
Planned
Spring Reset#spring-reset
Seasonal menu refresh · loyalty push · 31 inbound · wrapped
Mar 15 → Apr 30 9 IGf
Ended
Grand Opening#grand-opening
Roastery launch week · giveaways · 54 inbound · best ROI
Feb 01 → Feb 14 7 IGf
Ended

Tag a post in the composer or a reply in the Smart Inbox and it rolls up here automatically — posts and inbound, one thread.